Advertising, coming from the Latin meaning “to turn toward”, is used today as the Latin implies – to persuade or convince an audience to take a desired action. The earliest form of recorded advertising was in the book “Classic of Poetry” somewhere around the 9th century BC, when bamboo flutes were played as a way to generate candy sales.
When advertising meets politics, one side is usually trying to convince the public that the opposing side is inept rather than promoting their own platform. Why? Because research shows them it’s more effective.
The offline world of advertising – coined ‘old media’- includes newspapers, magazines, television, radio, outdoor signage and direct mail.
Common marketing channels of present day or ‘new media’ refers to anything computer or internet-related such as email marketing, Pay Per Click or banner ads.
Almost any medium you can think of can be used for advertising – from a pixel on a website to a giant mural on the side of a building. If one person has found a way to attract eyeballs, then another person has found a way to profit from advertising to said eyeballs.
If you’re one of those people searching for services in marketing, advertising or media in Victoria BC, please view our member offers below.
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