Also called digital marketing, web or internet marketing, one of the most common terms for the marketing of products or services through the use of digital media is online marketing. Victoria, being something of a tech hotspot in Canada, has many companies offering online marketing as either part of their marketing repertoire, or as their sole specialty.
Although online marketing soared to popularity with the growth of the Internet, its foundation could be said to have been laid when, in the mid-1980’s, a company called SoftAd (now known as ChannelNet) developed an automobile marketing campaign that prompted people to send in magazine reply cards. In return, they would receive floppy disks containing media that promoted different cars. Since those humble beginnings, this type of marketing has grown by leaps and bounds.
Some examples of modern online marketing activity include:
• Content automation
• E-commerce marketing
• Search Engine Optimization (SEO)
• Influencer marketing
• Campaign marketing
• Social media marketing
• Social media optimization
• Email direct marketing
• Display advertising
These days, online marketing has significantly changed the way brands and companies advertise their product or service to their audience, even spawning ad companies and other types of businesses whose sole specialty is online marketing. Since digital devices, such as iPads, smartphones and tablets are becoming increasingly prevalent, the marketing platforms they provide are- in turn- becoming broader and more diverse.
Online marketing in Victoria is gaining momentum, with local brands relying heavily on digital media to reach their audience, and with marketing companies often specializing solely in the use of this platform.
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